✦ Culture · Amsterdam
The Art of Wearing Vintage Watches: A Guide to Timeless Style
A vintage watch is more than a timepiece; it's a piece of history on your wrist. Whether it's a sleek Art Deco model from the 1920s or a bold Gucci from the '70s, these watches add instant character to any outfit.

The Art of Wearing Vintage Watches
A vintage watch is more than a timepiece; it's a piece of history on your wrist. Whether it's a sleek Art Deco model from the 1920s or a bold Gucci from the '70s, these watches add instant character to any outfit. Here's how to wear them with confidence and what to look for when you're hunting for your next treasure.
Styling Your Vintage Watch
The key to wearing a vintage watch is to let it be the star. Pair a delicate Art Deco watch with a simple silk blouse and tailored trousers. The geometric lines and intricate dial will pop against minimal clothing. For a more casual look, a chunky Gucci watch with a colorful bezel works beautifully with a crisp white tee and high-waisted jeans. The contrast between old and new creates a modern edge.

Proportions matter. A small, ladylike watch (think 20-25mm) looks elegant on a slender wrist, especially when worn with a bracelet or two. A larger, masculine-inspired piece (30-35mm) makes a statement on both men and women, and pairs well with oversized blazers or leather jackets. Don't be afraid to mix metals. A gold vintage watch can sit alongside silver rings and bracelets for an eclectic, curated look.
For a day in Amsterdam, try a 1930s rectangular watch with a black satin strap under a trench coat, or a 1970s Gucci with a red leather strap peeking out from a denim jacket. The key is to treat the watch as jewelry, not just a tool. If you're wearing a bold print, choose a simpler dial. If your outfit is monochrome, let the watch's color or texture shine.
What to Look For When Buying
When shopping for a vintage watch, start with the era. Art Deco pieces from the 1920s and '30s feature geometric shapes, often with rectangular or square cases, and intricate dials with Arabic numerals or Art Deco fonts. Look for original details like radium hands (now safely replaced) and signed crowns.

Quality tells include the movement. A mechanical watch (manual or automatic) is a sign of craftsmanship. Check the case for hallmarks or engravings, and the dial for any signs of oxidation or repainting. A patina on the dial is charming, but a badly repainted one is a red flag. Always ask about the service history and whether the watch has been recently serviced.
In Amsterdam, you can find vintage watches at the Waterlooplein flea market on Saturdays, or at specialty shops like The Vintage Watch Company on PC Hooftstraat. Prices vary, but a decent Art Deco piece can start around €200, while a 1970s Gucci might be €150. Don't be afraid to haggle, but know the market. A watch with a recent service and original parts is worth more.
Look for the little details: the shape of the lugs, the style of the hands, the font on the dial. A watch with a signed crown or a rare dial can be a collector's dream, but for wearing, focus on condition and charm. If the crystal is scratched, that's an easy fix. If the movement is rusty, walk away unless you're ready to spend on restoration.
Icons and History
The Art Deco era was epitomized by the glamour of the 1920s, with icons like Coco Chanel and Josephine Baker embracing bold geometric designs. Celine, founded in 1945, brought a sophisticated minimalism to accessories, and their vintage watches reflect that clean, understated elegance.

Celine's early watches, like the 1960s models with slim gold cases and simple dials, were designed for the modern woman who wanted luxury without fuss. They pair beautifully with a tailored suit or a cashmere sweater. I remember finding a 1960s Celine at a shop in the Nine Streets, and it felt like discovering a secret.
Gucci, on the other hand, burst onto the scene in the 1970s with bold, daring styles. The iconic Gucci watch with the interlocking G logo and colorful straps was a favorite of style icons like Jackie Kennedy and Elizabeth Taylor. Wearing one today connects you to that jet-set glamour.
The 1970s were a time of experimentation, and Gucci's watches reflected that with bright colors, chunky cases, and playful designs. A 1970s Gucci with a green and red webbing strap is instantly recognizable and adds a fun pop to any outfit. I've seen them worn with everything from a little black dress to ripped jeans.
Where to Hunt in Amsterdam
Amsterdam is a treasure trove for vintage watch lovers. Beyond the flea markets, check out the shops on the Spiegelgracht, where antique dealers often have a few timepieces tucked away. The Nine Streets area is another hotspot, with boutiques like Laura Dols and Episode sometimes carrying vintage accessories.

Don't overlook online marketplaces like Marktplaats or Catawiki, but be cautious. Always ask for clear photos of the movement, case back, and any marks. Meet in a public place if buying locally, and if possible, have a watchmaker check it out before you commit.
Final Thoughts
A vintage watch is an investment in style, not in numbers. It's a conversation starter, a piece of art, and a functional accessory. So next time you're browsing, think about how it will look with your favorite blazer or jeans. The right one will make you feel like you're wearing a little piece of history, and that's timeless.

Foto: Mat Brown · Pexels
Prices for these treasures often hover around $170, but the value is in the story they tell. Choose a piece that speaks to you, and wear it with confidence. That's the true vintage spirit.
I still wear my 1930s rectangular watch with a worn leather strap. It's not the most accurate timekeeper, but it's the best piece of jewelry I own. When I put it on, I think of the woman who wore it before me, and I feel connected to a longer story. That's worth every euro.
City
Amsterdam
Category
vintage watch
Published
27 August 2026
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