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Fendi Vintage FF Logo Brown Corduroy Mamma Baguette Shoulder Bag
The edit · Designer Bags
A used Fendi Baguette bag in brown. The small shoulder bag is back, and the originals are still out there. A bag from this era was designed to be carried, not photographed, and it shows in the hardware and the stitching.
Roman fur, and the bag that started it all.
Founded in Rome in 1925 by Adele and Edoardo Fendi. The double-F logo, designed by Karl Lagerfeld in 1965, and the Baguette of 1997 made the house a fashion force.
The Baguette, carried tucked under the arm like a French loaf, sparked the entire designer bag craze of the 1990s, and vintage examples remain highly collectible.
Why it's called that
Fendi Baguette
Silvia Venturini Fendi designed it in 1997 and named it for the French loaf: it is small, slim and carried tucked under the arm, the way Parisians carry a baguette home.
What to look for
The double-F hardware and the serial. A Baguette should sit slim and firm, and the logo print should be crisp on both sides.
Look at the corners, hardware and lining. Real bags age at the stress points first, so a worn corner is often a good sign, not a flaw.
How to wear it
Wear it high and tight under the arm, the way the strap length was intended. Let a loud bag do the talking against plain tailoring.
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